Maximizing Member Renewals with AMS Tools
Your association relies on its members as the foundation of its success. One of the most important aspects of maintaining a healthy membership base is ensuring seamless renewals for your members. Fortunately, Association Management System (AMS) tools can help you streamline the renewal process and enhance the overall experience for your members.
MC Professional and MC Trade, two popular AMS tools, offer built-in features that can help you identify renewal patterns, improve communication, simplify payment processes, and pull comprehensive reports. Here are some of the ways that you can leverage these tools to maximize member renewals:
Renewal Invoice Payment Insight Report
The Renewal Invoice Payment Insight report is a valuable feature that allows you to compare the time when a renewal invoice is created with when it is actually paid. This report provides insights into renewal patterns over the past 12 months or even over the entire lifetime of your association. By understanding how long it takes for members to renew, you can adjust your renewal communication strategy to ensure timely renewals and steady income streams for your organization.
Auto Renewals
Auto renewals are another effective way to encourage members to renew their memberships. With this feature, members’ memberships are automatically renewed at the end of their membership period using the payment method you have on file. You can set up auto renewals as optional, required, or completely off depending on your association’s needs. Plus, you can easily track members who sign up for auto-renewals to identify any trends or connections.
Automated Emails for Reminders
Automated emails are a powerful tool for maintaining communication with your members and keeping them informed of their renewal status. Both MC Professional and MC Trade offer built-in email capabilities with personalization tools to ensure that you can connect with the right members at the right time. Automated emails can be sent throughout the year to remind members of their renewal status, making it more likely that they will renew when the time comes.
Pull Renewal Reports
Renewal reports are critical for monitoring renewal rates over time and identifying trends in member behavior. Both MC Professional and MC Trade offer built-in reporting tools that allow you to pull data in a visual way, making it easy to identify gaps in your renewal process. You can even filter reports by member types to understand how specific groups compare to each other.
By leveraging these powerful AMS tools, you can streamline your renewal process, enhance communication with your members, and ultimately increase your organization’s revenue.
We encourage you to read the original post this article is based on here: MemberClicks AMS Tools To Help Your Members Renew.
