{"id":75,"date":"2018-08-06T17:06:02","date_gmt":"2018-08-06T17:06:02","guid":{"rendered":"https:\/\/aceaglobal.com\/continuing-education-journal\/?p=75"},"modified":"2019-05-02T17:10:56","modified_gmt":"2019-05-02T17:10:56","slug":"marketing-strategies-and-tactics-to-increase-your-journal-impact-factor","status":"publish","type":"post","link":"https:\/\/aceaglobal.com\/continuing-education-journal\/journals\/marketing-strategies-and-tactics-to-increase-your-journal-impact-factor\/","title":{"rendered":"Pt. 2: Marketing Strategies and Tactics to Increase your Journal Impact Factor"},"content":{"rendered":"

As part of an ongoing series on how to implement changes on a strategic and tactical level to increase your journal impact factor, we focus on short-term and long-term marketing channels in this article. This is part two of the series, click to view part 1: <\/span><\/i>18 Ways to Increase your Journal Impact Factor<\/span><\/i><\/a> Part three of the series will focus on how this could work for you through the application of a few. Stay tuned by signing up below!<\/span><\/i><\/p>\n

Search Engine Optimization (SEO)<\/span><\/a><\/p>\n

Search engine optimization<\/b> (<\/span>SEO<\/b>): is the process of affecting the online visibility of a website or webpage in a search engine’s unpaid results\u2014often “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.<\/span> SEO may target different kinds of search, including image search, video search, <\/span>academic search<\/b>,<\/span>[2]<\/span><\/a> news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.<\/span><\/p>\n

As a digital marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or <\/span>keywords<\/span><\/a> typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, using HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. SEO is an great growth factor for any business, with a time investment it will lead to the strongest traffic without continued pay. <\/span><\/p>\n

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Search Engine Advertising (SEA)<\/b><\/a>:<\/b><\/p>\n

SEA is a method of placing online advertisements on web pages such as google or bing that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.<\/span><\/p>\n

Search advertisements are targeted to match key search terms, keywords, entered on search engines. Consumers will often use a search engine to answer questions, identify and compare purchasing options immediately before making a purchasing decision, as well as a wide variety of additional activities. <\/span><\/p>\n

The opportunity to present consumers with advertisements tailored to their immediate interests encourages consumers to click on search ads instead of moving lower to view organic results. For the online user, Sponsored Search Advertising offers highly relevant search results which are based on the consumer\u2019s own queries and, thus, they are considered less intrusive than banner advertisements or pop-ups advertising. <\/span><\/p>\n

Search engine advertising has become an everyday strategy and tactic to increase targeted traffic, engagement, and conversion for up-to-date businesses and marketers.<\/span><\/p>\n

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Content Marketing<\/span><\/a><\/p>\n

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience \u2014 and, ultimately, to drive profitable customer action. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:<\/span><\/p>\n